To safely ship fragile products, use custom paper packaging like rigid or corrugated boxes, ensure proper sizing and cushioning with paper materials, and label clearly. Prioritize sustainability and cost-effectiveness for better ROI. Understanding the Importance of Proper Packaging for Fragile Items Fragile items—like glassware, electronics, or artwork—are easily damaged. A bump, drop, or even a sudden temperature change can crack, shatter, or ruin them. Imagine the frustration of a customer receiving a broken product. It’s not just their disappointment—it’s your brand’s reputation on the line. Worse, it can lead to costly returns. A study by Inbound Logistics found that 34% of packaging-related returns are due to damaged goods. That’s lost revenue and wasted resources. But here’s the good news: paper…